Written by user•5 June 2023•15:00•Projects •
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Supporting Turkey’s Travel and Tourism Development: Challenges and Opportunities of Using Big Data for Sustainable Growth
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Project Number
KÜN.2023-BAGP-014
Project Title
Supporting Turkey’s Travel and Tourism Development: Challenges and Opportunities of Using Big Data for Sustainable Growth
Project Director
Assoc. Prof. Dr. Halil Burak Sakal
Researchers
Res. Asst. Burcu Tezcan
Project Type
R&D
Affiliated Unit
SSÇM (Center for Social and Strategic Studies)
Duration (Months)
4
Project Summary
This project will explore the potential uses of big data to achieve sustainable growth in the tourism and travel sector. The project aims to identify social, environmental, and economic sustainability strategies within the tourism and travel industry. By doing so, strategies for effectively using big data will be determined, and plans will be developed. Additionally, through collaboration between the industry, public sector, and academia, strategies for analyzing and applying big data will be proposed. The compatibility of these strategies with international standards will be assessed through statistical analysis. Furthermore, the potential for sharing this data with stakeholders via a digital platform will be evaluated.
